Blackstone is a shoe brand that you will see a lot in fashion this winter. The leather sneakers, shoes and boots are a traditional Dutch product. In 2012, Blackstone shoes were already a trend in the fall. The lovely shoes, often lined with sheepskin, were frequently in the fashion scene. What are the characteristics of Blackstone shoes and how did they become a trend in 2012?
The Blackstone brand
Blackstone is a Dutch family business that started making work shoes in 1992. Over time, design has become an important part of the shoes and the shoes are made suitable for the current fashion trend. The focus is no longer on a decent work shoe, but on a decent fashion item. Blackstone stands for craftsmanship, use of good materials and a cool design. Genuine leather is used and when fur is used, it is also real sheepskin. The leather has a rough, aged look and is of heavy quality. Leather ensures that your feet can breathe and stay warm. Genuine sheepskin also has the characteristic of being nice and warm.
In August 2012, Blackstone won the award for Best rising brand in business in the shoe category. This means that the brand is on the rise. The brand focuses on a trendy, young audience that knows what it stands for. Blackstone shoes are available for women, men and children.
Arie Boomsma and Hanna Verboom
In 2012, Arie Boomsma and Hanna Verboom modeled for Blackstone. They can be seen in the (international) advertising campaigns of this Dutch brand. Arie Boomsma also modeled for this brand in 2011. Hanna Verboom joined in 2012 to draw more attention to Blackstone’s women’s line. International stars may not have yet discovered Blackstone shoes, but that could certainly change due to the recent rise of the brand.
Stores
There are three Blackstone stores in Europe. These are in Amsterdam, Copenhagen and Paris. Furthermore, the shoes can be purchased in various shoe stores and can of course also be ordered online. The price varies from about 120 euros to about 250 euros.
Trendy
Are Blackstone shoes trendy shoes? To answer this question, a distinction will first be made between women’s and men’s shoes.
Women’s shoes
According to the catwalk of Paris, Milan, London and New York, there are a number of trends for women’s shoes this coming winter: a block heel, boots, lace-up boots and sporty chic. In that respect, Blackstone does have ankle boots with a block heel in its range. Sporty chic can also be applied to the leather fur-lined sneakers. In that respect, Blackstone shoes for women are certainly trendy in the winter of 2012-2013.
Men’s shoes
For men, Blackstone’s fur shoe is mentioned as one of the trends of winter 2012. This also applies to children’s shoes. Tough boys with cool Blackstone fur shoes.
Furthermore, other brands are jumping on the B lackstone model and coming up with their own variant. For example, the children’s shoe brand Giga also has a shoe that closely resembles the Blackstone fur-lined shoe. The fact that several brands come up with the same type of shoe is also a sign of the trend of that model. This can be compared to Uggs. When this brand celebrated its heyday in the Netherlands, there were also many other brands with the same type of shoe on the market. However, these were often not lined with real sheepskin, which was so characteristic of Uggs. The fact that several brands and second-rate brands come up with look-a-like Blackstone shoes indicates that Blackstone is a trendy brand.
Conclusion: Blackstone shoes were definitely a trend in the winter of 2012-2013. The Dutch brand stands for craftsmanship, the use of good materials and a cool design. They are comfortable and warm. The Blackstone brand has not won the award for “Best rising brand in business” for nothing: Blackstone is busy conquering the world!