Wearing designer clothes seems almost necessary these days to fit in. Why is branded clothing more expensive and better? What makes branded clothing popular? At some schools you are not judged by who you are, but by what you wear. Björn Borg, Mexx, Replay, Ralph Lauren, Calvin Klein. Dolce&Gabbana, Nikes, Cool Cat, Vingino, Adidas, Tommy Hilfigger, Madonna, Prada, Muchachomalo, Ed Hardy… And there are dozens of designer brands to name. If you wear clothes from a cool brand, you belong. Then you are more likely to be associated with tough, cool, and also with: richer. How important is branded clothing?
Why is branded clothing more expensive?
With branded clothing, you not only pay more money on average for the clothing, but you also pay for the design of the clothing. After all, it has its own trademark, its own unique design for each series of garments, and good materials are usually used. Branded clothing is said to last longer than other clothing, and in general that is true. Not only are the fabrics and other materials used usually of very good quality, but the colors and stitching often also remain beautiful for longer because they have been applied with extra care. Branded clothing has its own unique appearance for each brand, matching the atmosphere that the brand wants to convey. For example, Muchachomalo is playful and young, and Calvin Klein may immediately make you think of beauty and wealth. With Ed Hardy, drawings – which are printed on the fabrics – are central. The designs of Ed Hardy clothing are based on real tattoos by tattoo artist Ed Hardy. Many designers focus on youth. This target group often follows fashion closely and a lot of money is also spent on branded clothes for that target group.
Well-known popular brands 2016
There are many clothing brands. Some of this only focuses on a few types of clothing or accessories, for example mainly underwear or often bags. Still others have become known for shoes, for example, but have expanded the line with shirts and jeans, and so on.
- Nike
- Zara
- H&M
- Adidas
- Victoria’s Secret
- Louis Vuitton
- Ugg and Vans
- Bjorn Borg
- Mexx
- Ed Hardy
- Replay
- Muchachomalo
- Coco Chanel
- Dolce & Gabanna
- Prada
- Adidas
- Nike
- Other
Popularity and branded clothing
Wearing designer clothes. Bjorn Borg, Ed Hardy, Chanel, D&G, Nikes, Adidas, Ugg, Prada, Miu Miu… It is teeming with well-known popular clothing brands. All those brands usually have a hefty price tag. For many people, brand clothing has that little bit extra, such as striking prints, fun designs, striking labels, beautiful style and a good fit… Brand clothing is generally considered ‘cool’. Whether we like it or not, children wearing branded clothes are often viewed differently at school than children without branded clothes. Children who wear branded clothes are more popular than children without branded clothes. Of course, this is a common consequence of wearing designer clothes, and of course there are exceptions to this rough rule. After all, education at home and at school also play an important role. Fortunately, popularity is determined by more things than just clothing, but it can play a role. Branded clothing helps you fit in. However, it can sometimes be counterproductive. Branded clothing can also cause jealousy and a child can become isolated from the group.
Big cars and luxury in the big people’s world
Big expensive cars and luxury in the big human world actually have the same effect on adults as branded clothing can (already) have on children. The bigger the car, the more expensive the car, the more expensive the house and the more luxury one can display, the greater the appreciation and respect we command from each other. We often read success by what people can afford financially. Vincent van Gogh is a famous Dutch name, and millions of people worldwide love his paintings. When he was alive, however, he was not considered a great artist by his fellow human beings. No one recognized his work and he had no money or prestige. During his life he lived in small houses, in lonely rooms, in cheap hotels and even for a period in an asylum. However, if he were alive today, he would be treated like a king, and he would be rich and respected.
We automatically address a millionaire as ‘you’, and a bum more easily as ‘you’. In the Western world, branded clothing is not only fun to wear, but many people also like to show what they can afford. Many adults also like to wear designer clothes. Somehow people enjoy judging each other based on appearance and possessions, so that our desire to show off our status is rewarded with respect and appreciation in the environment. In fact, people with enormous loans (which are simply debts and not assets) still command respect. At least, as long as they can pay off their debts. Money is status and designer clothing is not only hip and often very beautiful, but in a certain sense also an expression of status. However, brand clothing is popular for many more reasons than just ‘status’. Brand clothing is popular for its unique designs, good quality and special look.
Branded clothing and recognition
Children who move heaven and earth to wear branded clothing may be trying to assure themselves of recognition and acceptance within a group. But designer clothes often also look very nice and nice trendy clothes might actually give you more self-confidence more quickly and easily. In schools it is not a rule that children who do not wear branded clothing are excluded, it is rather the case that children who do wear branded clothing more often command respect (read: popular status). Of course, it is also the wearers of branded clothing who stand out, creating a group that can give children without branded clothing the feeling that they do not belong among the children with rich parents. Fortunately, this is not equally present at every school. Some schools pay close attention to these types of developments and discuss them in classes. Parents’ attitudes towards status and wealth probably also play a role. The place and house you live in can also have an influence.
Branded clothing and luxury
Branded clothing therefore also has a social function in a certain sense, and the price partly determines the social status. Like all other luxury items, designer clothes may be considered a sign of success. As long as adults do not set a good example, luxury will also be associated with success for children and so wearing expensive brand clothing will remain important for many children. Both girls and boys can find branded clothing important. Especially when it comes to sportswear and sports shoes from well-known brands, boys find well-known brands important, while girls are more likely to focus on fashion trends.
Disadvantage of branded clothing
The prices are often (too) high and unaffordable for many people.
Benefits of branded clothing
The quality is often good and the clothes can therefore be used for longer. The designs or prints are often original and typical for the brand. The fit is often good. However, these kites do not apply to all brands.
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